A pawn shop in South Carolina has poked fun at Dick’s athletic Goods using a sign advertising the company is selling attack rifles unlike the major merchant.

The Crossroads Pawn and Audio in Little River, S.C., placed up a sign last weekend expressing, “We sell AR-15’s simply because we’re not Dick’s.”

The sign had been a tongue-in-cheek dig to the sporting merchandise seller, which revealed in the month of february that it would no longer sell assault-style guns following the deadly Parkland school shooting. The store also declared it would suspend the sales of all guns to anybody below twenty-one. Following the retailer’s determination to quit promoting the firearms, multiple major firearm suppliers announced they were severing ties with the business.

The pawn shop put up the sign before the deadly school shooting at Santa Fe High School in Texas, WPDE stated. The sign was greeted with repercussion from customers who believed the sign was offensive.

“I think it’s extremely offensive,” Ernest Carson of Socastee told WPDE-TV.

Nonetheless, a few of citizens believed the sign was comical.

“I love it, it is funny and gets the point across,” a social media user wrote on Facebook.

In spite of the reaction, the company said it has gained more business following the sign.

“We have a few people, you know, who were never in support of the sign however our good feed-back genuinely outweighed that bad feedback,” Barbara Davey, the store’s management, told WPDE.

Davey pointed out many individuals were annoyed with the sign due to the fact the store was located down the route from North Myrtle Beach High School.

“I believe that they are troubled due to the fact we are, you know, in a fairly close proximity to the high school. Nevertheless in no way do we advocate or support the catastrophes that are generally going on in this country,” Davey said.

She persisted that the sign was put up to back up the Second Amendment.

“We wish to be in a position to help the neighborhood keep their own families safe, to keep themselves safe, to advocate, you know, responsible firearm ownership,” Davey said.

The store introduced a message on their Facebook web page regarding the sign.